LinkedIn is one of the most used social media platforms. It has a huge database of professionals and stands out differently from other platforms. Twitter lacks profile depth, and Facebook is all over the place demographically, making it difficult to find the people you want to connect with. Meanwhile, LinkedIn standardizes information entered by users into predefined “Profile Headline,” “Summary,” “Education,” “Company,” and more.
Despite this huge database of information, LinkedIn also provides a search tool that allows you to find the person you are looking for. That’s not all. The more LinkedIn connections you have, the better chance you will have to appear in searches. Also, people you might want to contact will appear in your searches.
So What is LinkedIn? Here’s how LinkedIn defines itself:
“The world’s largest professional network with nearly 875+ million members in more than 200 countries and areas worldwide.”
LinkedIn’s history
LinkedIn was launched on May 5, 2003. Today, LinkedIn leads a diversified business with revenues from membership subscriptions, advertising sales, and recruitment solutions under the leadership of Ryan Roslansky. In December 2016, Microsoft completed its LinkedIn acquisition, bringing together the world’s leading professional cloud and the world’s leading professional network.
LinkedIn’s culture and values
One of LinkedIn’s cultural tenets is transformation. Transformation of itself, companies, and the world, for the better. They aspire to make an impact, and this commitment is now more important than ever. Through their newly expanded Recruiting For Good program, LinkedIn’s recruiters have raised their hands to source and screen talent for many organizations. LinkedIn employees also support members impacted by the pandemic by volunteering their time through LinkedIn Coaches. They provide virtual career advice and mentorship to thousands of job seekers globally.
As a company, they’ve made $500K in corporation donations to the Southern Poverty Law Center, National Urban League, the Joint Center for Political and Economic Studies, and NAACP. They have also donated to many corporations that work on advocacy and economic justice for the Black community.
What is LinkedIn for?
LinkedIn is a social media platform created solely for the business community. It enables users to network and connect with other professionals and organizations within the same industry. Users can look for jobs, tackle business ideas, and grow their business connections.
LinkedIn’s vision is to provide economic opportunities for every member of the global workforce, and its mission is simple: connect professionals worldwide to make them more productive and successful.
Does LinkedIn cost money?
Creating an account in LinkedIn doesn’t cost money; however, they do have premium services that give users access to other features. The basic account is for anyone who wants to network and build a professional profile.
Why is LinkedIn the best place to connect with business professionals?
There is no better platform to connect with business professionals than on LinkedIn. The platform is available in 24 languages. This allows many global users to access the network in their native language. LinkedIn has 875+ million members compared to Instagram’s 1.3 billion users, and Facebook’s 2.74 billion. While not the largest social network, it is the only platform for professionals and businesses.
So, is it worth having an account on LinkedIn?
Of course! LinkedIn is the best platform when it comes to connecting with professionals and organizations. There are 90 million senior-level influencers and 63 million decision-makers on LinkedIn. These people are the leaders of businesses and by connecting with them, users can get a sense of how to improve themselves professionally.
