We’re excited to share our thoughts and insights on LinkedIn content based on Dominik Jedro from JUST DIGITAL and hope to be able to contribute to the ongoing learning and growth of those in my network. So without further ado – here are 30 of Dom’s LinkedIn posts ideas integrated with my personal touch:

1. Share a success story from one of your clients or customers

Sharing a success story from a client or customer can showcase the benefits of your product or service and build trust with your audience. When sharing a success story, focus on the specific ways in which your product or service helped your client or customer achieve their goals. Don’t forget to ask for permission before sharing their story to respect their privacy.

Here’s a great example by Snappy, who chose to share PepsiCo success story:

2. Share a statistic or research finding related to your industry

Sharing a statistic or research finding related to your industry can provide context and demonstrate trends. Be sure to provide a reliable source and explain its relevance. Consider how the finding might be useful or interesting to your audience and provide context to help them understand its significance.

Here’s a great example by my company MAIA Digital – LinkedIn™ Agency, which chose to share Richard van der Blom‘s algorithm research findings:

3. Share a personal story or lesson learned

Sharing a personal story or lesson learned can offer valuable insights or inspiration to your audience. Be authentic and genuine, and focus on the key takeaway or message. Consider sharing a story about a challenge or obstacle and how you overcame it, or a lesson you learned the hard way. By being open and vulnerable, you can help your audience relate to you and feel that you are a trustworthy source. Keep your story relevant to your industry or topic, and consider how it might be useful or meaningful to your audience.

Check this great personal story post by Hillel Fuld >> click here

4. Share a quote or piece of advice from a thought leader in your industry

Sharing a quote or piece of advice from a thought leader in your industry can highlight their insights and demonstrate your own knowledge of the field. Provide context or explanation to help your audience understand its relevance and significance. Consider commenting on or expanding upon the quote or advice, or explaining how you have personally applied it. This can add depth and value to your post and show that you are engaged with your industry.

Check this great quote post by Doron Pryluk >> click here

5. Share a behind-the-scenes look at your company or team

Sharing a behind-the-scenes look at your company or team can give your audience a glimpse into your business and help them feel more connected to you. It’s a fun way to showcase your company culture and values and give your audience a sense of what it’s like to work with you. You might consider showing your office or workspace, introducing your team, or showcasing a typical day at your company. Share stories or anecdotes or give your audience a sneak peek of upcoming projects or developments. Keep things professional and respectful, and consider how your behind-the-scenes content might be interesting or useful to your audience.

Check this great BTS post by Gali Gelber >> click here

6. Share a list of resources related to your industry

Sharing a list of resources related to your industry can provide value and demonstrate your knowledge. It can be helpful for those looking to learn more about your industry or seeking specific information. Organize the list by topic or theme and include a mix of different types of resources. Provide a brief description or summary of each resource and choose high-quality reliable sources. Consider how the list might be useful or relevant to your audience.

Check this great resource post by Robert Nachum >> click here

7. Share a case study

Sharing a case study can showcase the benefits or effectiveness of your product or service. A case study looks at how your product was used to solve a problem or achieve a goal and should include details about the context, challenges, and results. Provide a brief summary or overview when sharing and highlight key takeaways or points of interest.

Check this great case study post by Yehuda Fitterman >> click here

8. Share a humorous meme or GIF related to your industry

Sharing a humorous meme or GIF related to your industry can be a fun way to engage with your audience and show that you have a sense of humor. Consider your audience and ensure the content is appropriate and aligned with your brand. Avoid anything offensive or inappropriate, and aim to make your audience laugh and provide a moment of silliness.

Check this great meme post by Dan Epstein >> click here

9. Share a news article or report related to your industry

Sharing a news article or report related to your industry is a way to stay current and inform your audience. It’s an opportunity to showcase your knowledge and engagement with your industry. Provide a summary or overview and highlight key points or takeaways. Consider commenting on or analyzing the article or report and explaining its relevance or significance to your audience. Choose reputable sources and verify that the information is accurate and up-to-date.

Here’s an example by Endoron Medical >> click here

10. Share a video or podcast episode related to your industry

Sharing a video or podcast episode related to your industry provides multimedia content and a different perspective or format. Both video and Podcast sharing are effective at capturing attention and conveying information visually.

Check out this example by Goldrock >> click here

11. Share a product or service update

Sharing a product or service update keeps your audience informed about new developments or features and showcases the ongoing evolution of your offerings. Provide a brief overview of the changes or additions and highlight the key benefits or improvements. Explain how the update fits into your overall product or service strategy and how it will address customer needs or solve problems. Keep things professional and respectful, and consider how the update might be interesting or useful to your audience.

A great example of a product post by Pulsenmore >> click here

12. Share a job opening or career opportunity at your company

Sharing a job opening or career opportunity at your company is a way to attract talented candidates and showcase your company as a desirable place to work. Provide a clear and detailed description of the position, including responsibilities, requirements, and qualifications. Highlight benefits or perks and explain the company culture or values. Follow relevant laws and regulations and be fair and transparent in your hiring process.

Great hiring post by Connecteam:

13. Share an event or webinar that you or your company is hosting or participating in

Sharing an event or webinar you or your company is hosting or participating in is a way to promote the event and attract attendees. Provide a clear and detailed description of the event, including date, time, location, and any fees or registration requirements. Highlight speakers or panelists and explain the theme or focus. Provide all relevant details and be clear about any expectations or requirements for attendees.

A great example for a webinar post by Dean Seddon >> click here

14. Share a piece of content that you or your company has been featured in

Sharing a piece of content that you or your company has been featured in is a way to showcase your expertise or achievements and share your work with a wider audience. Provide a summary or overview and highlight key points or takeaways. Explain the context or background of the piece and how it relates to your work or mission. Give proper credit to the original source and follow any relevant copyright or attribution guidelines.

15. Share a survey or poll related to your industry

Sharing a survey or poll related to your industry is a way to gather insights or feedback from your audience and encourage engagement. A survey is a set of questions designed to gather information or opinions, and a poll is a single question with limited responses. Provide a summary or overview and highlight key points or takeaways. Explain the purpose or objective of the survey or poll and how the results will be used or analyzed. Follow relevant laws or guidelines and protect the privacy and confidentiality of your respondents.

16. Share a carousel post

A carousel post on LinkedIn is an organic format in which you can summarize a mass amount of info in a visual and stackable way. Using carousels will gain your post a higher rate of clicks and will diversify your page content arsenal. Creating carousels is super easy – crafting your posts as PDFs and uploading them as a Doc on LinkedIn. The scrolling will appear automatically.

A great example by Cyber Insurance Academy >> click here

17. Share a personal or professional milestone or achievement

Sharing a personal or professional milestone or achievement on LinkedIn can be a valuable way to engage and connect with your audience and build a strong personal brand by demonstrating your dedication, commitment, and motivation to succeed. Tips to make it effective: choose a milestone that is significant, express gratitude to those who helped you, include visuals, encourage followers to share their own milestones, follow-up with any questions. It can be a valuable addition to your LinkedIn strategy.

Check out the great milestone post example by >> Apex Fintech Solutions

18. Share a video tour or photos of your office or workspace

Sharing a video tour or photos of your office or workspace on LinkedIn can give a behind-the-scenes look at your business, create a sense of personality and connection, and be particularly appealing to potential customers or clients interested in learning more about your business and the people behind it. Tips: use high-quality photos, captions, encourage followers to share their spaces and follow-up with questions. It can be a strong addition to your LinkedIn strategy.

Check this cool video by PAPAYA and the post below by Unilever:

19. Share a tip or tutorial related to your industry

Sharing tips or tutorials related to your industry on LinkedIn can demonstrate your knowledge and expertise, establish you as a trusted resource, and engage with your audience. Tips to make it effective include: choosing a relevant topic, keeping it concise and using visuals, encourage followers to share their own tips, and follow-up with additional resources or support. It can be a valuable addition to your LinkedIn strategy.

20. Share a challenge or contest related to your industry

Sharing a challenge or contest related to your industry on LinkedIn can be a valuable way to engage and interact with your audience and increase visibility and reach for your business. By hosting a challenge or contest, you can create a sense of community and encourage participation and engagement among your followers. This can be particularly appealing to potential customers or clients looking for businesses that are interactive and responsive to their needs.

21. Share a success story from one of your team members

Sharing a success story from one of your team members on LinkedIn can help to attract potential clients, promote positive company culture, and motivate and inspire your team. It can also showcase your team’s talents and achievements and help to build a positive reputation for your company. Eventually, it’s all about authenticity.

Check this great example by Holly Smith >> click here

22. Share a motivational quote or piece of advice

Sharing motivational quotes or advice on LinkedIn can inspire and motivate your followers, establish you as a thought leader or expert, and make your profile stand out. It can also engage and differentiate your brand, creating a positive impression and helping to build a respected and trusted reputation.

23. Share a customer or client Q&A

Sharing a customer or client Q&A on LinkedIn can demonstrate the value and impact of your products or services, build trust and credibility, and address common questions or concerns. It can provide social proof of the quality of your products or services and help to convince potential customers to choose your business.

24. Share a personal story about the inspiration behind your company or product

Sharing a personal story about the inspiration behind your company or product on LinkedIn can help to connect with your audience, differentiate your brand, and build credibility and authenticity. It can provide insight into your motivations and values and demonstrate your passion and commitment to your work. This can be particularly appealing to potential customers or clients looking for businesses that align with their own values. People want to work with people, not with titles.

An amazing example by Dana Alexandrovich >> click here

25. Share a company culture or values update

Sharing updates about your company culture or values on LinkedIn can establish your brand identity, engage and connect with your followers, and attract potential employees who align with your values. It can provide insight into your business and create a sense of community among your followers and employees.

I love this example by Siddhita Upare >> click here

26. Share a video or podcast episode featuring one of your team members as a guest

Sharing a video or podcast featuring one of your team members as a guest on LinkedIn can establish your team as thought leaders, create a sense of personality and human connection for your brand, and provide valuable insights to your followers. It can showcase the expertise of your team and be particularly appealing to potential clients or partners looking for knowledgeable professionals to work with.

27. Share a news article or report about a trend or development in your industry

Sharing news articles or reports about trends or developments in your industry on LinkedIn can establish you as a thought leader, provide valuable insights to your followers, and keep them informed and engaged. It can demonstrate your knowledge and expertise in your field and be particularly appealing to potential clients or partners looking for knowledgeable and up-to-date professionals to work with.

28. Share a product or service update specifically for a particular vertical or niche

Sharing product or service updates specifically for a particular vertical or niche on LinkedIn can effectively reach and engage a targeted audience, demonstrate your knowledge and expertise, and build credibility with potential customers or clients. It can be particularly beneficial for attracting customers or clients in a specific industry or market segment.

Great example by Cagan Yildirim >> click here

29. Share a challenge or contest that encourages engagement or participation from your audience

Sharing a challenge or contest that encourages engagement or participation from your audience on LinkedIn can create a sense of community and engagement and increase visibility and reach for your business. It can provide an opportunity for followers to interact with your business in a fun and engaging way and be particularly appealing to potential customers or clients looking for interactive and responsive businesses.

30. Share a list of industry experts or thought leaders to follow

Sharing a list of industry experts or thought leaders to follow on LinkedIn can demonstrate your own knowledge and expertise, provide valuable resources for your followers, and establish you as a thought leader or expert. It can be particularly appealing to potential clients or partners looking for knowledgeable and experienced professionals to follow and learn from.

Grat example by McLean & Company:

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Writing this article took some time and effort, but I hope that it will be valuable for at least one person. LinkedIn is a powerful platform for businesses and professionals to connect, share content, and build their brand, and having a variety of post ideas can help to ensure that you are consistently creating engaging and valuable content for your followers. I hope that the ideas shared in this article will inspire you to try something new and help you to effectively use LinkedIn to grow your business or advance your career.

My name is Shay Thieberg, and I’m a social psychologist, Co-Founder of MAIA, a LinkedIn marketing agency, and a Certified LinkedIn Expert with more than 400 lecturers I had the chance to deliver.