Regardless of the scale of your business, a LinkedIn Company Page is crucial.
This even holds for solo entrepreneurs. Such a page not only boosts credibility but also lays the foundation for brand building.
A key advantage of having a LinkedIn Company Page is that it usually appears on the first page of Google search results when searching for the business name, thanks to LinkedIn’s renowned status as a trustworthy platform.
Moreover, this platform acts as a hub for your employees.
Designing a LinkedIn Company Page is straightforward and cost-free. The initial configuration is a brief process, roughly around 15 minutes, excluding the strategic planning for your business branding and goals on LinkedIn.
Let’s dive into a detailed, step-by-step guide to creating the optimal Company Page on LinkedIn.
1. Setting Up Your LinkedIn Company Page:
Getting Started with the Company Page Creation
➔ Designate a reliable individual in the company to initiate the page. It will always link to their personal LinkedIn account.
➔ After the setup, it’s recommended to designate an alternate Page Administrator for accessibility reasons. Make sure this is someone who is not expected to leave the company (i.e founders)
➔ On a desktop, log into LinkedIn. Mobile devices don’t support this setup.
➔ Navigate to the “Work” icon, usually top right, and choose “Create a Company Page +”
2. Choosing the Right Page Category
➔ Pick the icon that mirrors your business type.
➔ Note: Educational institutions differ as they can highlight their alumni.
3. Defining Your Page Identity
➔ Input your business name, and LinkedIn will generate a URL for you.
➔ Attach your official website.
➔ Tip: For vague business names, include a brief description, e.g., “MAIA Digital – LinkedIn Agency”.
4. Fill in Company Information
➔ For industry, use the drop-down. For help, here is a list of options available – link
➔ Define company size and type using provided options.
5. Uploading Profile Details
➔ Upload your company logo, optimal size: 300 x 300px.
➔ Write an engaging tagline, capped at 120 characters, that effectively communicates your brand’s value.
➔ Complete the verification and create the page.
6. Designing the Cover Image
➔ Think of this as a banner to represent your brand. It’s your chance to make a lasting first impression.
➔ Recommended dimensions: 1128 x 191 pixels.
➔ Tip: Ensure the cover image accommodates the logo’s position.
7. Adding Information to Your Company Page
➔ Complete each section as prompted.
➔ Sections are removed from the “remaining” as you complete them.
➔ Completing all sections will on average lead to a 30% increase in page traffic
8. Customizable Display Button
➔ Choose a button title (e.g., Contact Us, Learn More) and provide a relevant URL.
9. Detailed Overview of the Company
➔ This section lets you elaborate on your company and offerings. Maximize the 2000 character limit.
➔ The Specialties section is key for search visibility. Don’t overlook it.
10. Workplace Module Feature
➔ Introduced post-COVID-19, it lets visitors know your work model: hybrid, remote, or on-site. This gives more insights to potential talent candidates.
11. Commitements
➔ Companies can add a Commitments section to their Company Page to showcase values along with more meaningful content, including reports, certifications, articles, blogs, and videos.
➔ Members can easily view these commitments and the documentation provided by each company to assess authenticity.
12. Listing Company Locations
➔ Add any number of business locations.
13. Lead Gen Forms for Conversion
➔ Craft a compelling headline to captivate visitors.
➔ Make sure you have a privacy policy on your website and insert it.
14. Supporting Multiple Languages
➔ Add languages as per your audiences globally. If you have a specific market, certain fields will be displayed in the language you choose
Conclusion:
Upon successful creation, prompt employees to reflect their affiliation to the company in their profiles.
Revisit your page quarterly for updates and to leverage new features.
With your Company Page in place, delve deeper with our guide on “10 Essential LinkedIn Company Page Strategies for Trust Building”
Boost Your Employer Brand with MAIA Digital:
Maximize your company’s potential on LinkedIn with MAIA Digital’s expert strategies and personalized services. Whether it’s crafting an impactful company page, managing content, or analyzing performance, our team is dedicated to propelling your brand forward. Book a call with us today and start transforming your LinkedIn Company Page into a powerhouse of opportunity!
