To determine what content you should post on LinkedIn, it’s important to understand your target audience. The best way to do this is to put together a list of your top 10+ customers and look them up on LinkedIn. Find out what content they are posting and engaging with and create content that matches well with their interests.

NO WAY! LinkedIn’s terms of service specifically prohibit the use of automation. You risk your account being permanently restricted or closed if you use automation. We will however show you how to use LinkedIn safely and efficiently without automation.

If your profile isn’t attracting profile views, connection requests, or qualified leads it’s likely underperforming.

At MAIA Digital, we audit LinkedIn profiles using a proven framework that looks at visibility, clarity, positioning, and conversion potential. If you’re not proud to send someone to your profile, or if it’s not clearly telling the story of what you do and why you’re the go-to, it’s time to optimize.

Absolutely. A well-optimized LinkedIn profile doesn’t just look good, it works hard for you.

Whether you’re a founder looking to attract investors or a C-level executive seeking your next opportunity, your profile is often your first impression.

Our clients have landed speaking gigs, deal flow, investor interest, and job opportunities from cold profile visits alone. MAIA turns your profile into a magnetic asset that builds trust and drives action.

A good LinkedIn profile in 2025 is clear, credible, and conversion-optimized. That means:

• A headline that sells your value (not just your title)
• A summary that speaks to your audience, not just your career
• Visuals and featured sections that guide the visitor through your story
• And above all: positioning that differentiates you from the rest

At MAIA Digital, we combine personal branding strategy with high-converting copy to craft profiles that actually move the needle.

Your headline and summary are the two most viewed elements of your profile besides your photo.

The right headline positions you instantly, while the summary builds credibility and trust.

At MAIA, we treat these sections like a landing page: they need to hook the reader, build connection, and create curiosity to take action whether that’s sending a message, clicking follow, or booking a call.

Most likely, your profile isn’t optimized for LinkedIn’s algorithm or for the human eye.
We see this all the time: great professionals with weak profiles. No keywords. Generic headlines. No clear CTA.

MAIA’s strategy fixes this. We help you show up in more searches, attract the right eyeballs, and give people a reason to reach out.

You stand out by owning your positioning and showcasing proof not fluff.
We go beyond filling in fields. We craft your narrative, highlight wins, and speak to your target audience’s pain points.

Whether you’re in SaaS, finance, VC, or consulting, MAIA helps you lead with clarity, confidence, and content that differentiates.

Our clients typically see a noticeable boost in:

• Profile views from decision-makers
• Inbound connection requests from ideal prospects
• Opportunities for speaking, hiring, press, or sales
• More engagement on content (and better leads from it)
  It’s not just a better profile. It’s a stronger personal brand. And for executives and founders, that brand opens doors.

In 2025, LinkedIn is a growth channel, not just a digital CV.
Founders should focus on three things:

1. Positioning: Your profile should clearly communicate your company’s mission, your unique insight, and why you’re building what you’re building.
2. Credibility: Highlight traction – funding, press, clients, growth milestones. Use visuals, media, and testimonials.
3. Visibility: Leverage your banner, headline, and summary to speak directly to potential investors, talent, and customers.

At MAIA, we craft founder profiles that attract funding, hire top talent, and generate opportunities and deal flow

For B2B execs, LinkedIn isn’t just about showcasing experience, it’s about influence.
You should be optimizing for trust and authority:

• Use your headline to speak to who you serve and the impact you drive
• Frame past roles around business outcomes, not just responsibilities
• Include a call-to-action that invites outreach from prospects, partners, or press
  MAIA helps executives turn their LinkedIn into an opportunity-generating, authority-building asset that aligns with business goals.

As a VP or department leader, your presence can do more than build your career, it can amplify your company.

Optimized LinkedIn profiles help you:

• Attract top talent by showing leadership and vision
• Build credibility for your department or function
• Open doors to partnerships, speaking engagements, or advisory roles

At MAIA, we’ve helped VPs across marketing, sales, and product use LinkedIn to position themselves as thought leaders and elevate their team and brand in the process.