Your employees are your most powerful marketing channel. Most companies never activate them.
Team MAIA, on behalf of LinkedIn, is proud to offer specialized Employer Branding services. We help HR, Marketing and Sales leaders build an employer brand on LinkedIn that attracts better talent, reduces recruitment costs, and turns your team into visible advocates for the company.
Why Employer Branding on LinkedIn?
Employee networks reach 10x more people than your company page alone.
Content shared by employees is seen as 3x more authentic than content from the CEO.
Just 3% of employees sharing company content drives over 30% of total engagement.
Employee-shared content gets twice the click-through rate of company posts.
Link employee advocacy to new business and 45% to new revenue streams.
Who this is for?
Built for the people who sit between HR, Marketing, and Sales
Built for the people who sit between HR, Marketing, and Sales. You’re not just trying to fill seats.
You’re trying to build a company that people want to join and stay at.
You care about recruitment numbers, but you also care about perception. How does your company look to a senior developer scrolling LinkedIn at 11 pm, deciding whether to send their CV?
If you’re responsible for employer branding, talent acquisition, or marketing at a mid- to large-sized company, this is for you.
Who this is for?
Built for the people who sit between HR, Marketing, and Sales
Built for the people who sit between HR, Marketing, and Sales. You’re not just trying to fill seats.
You’re trying to build a company that people want to join and stay at.
You care about recruitment numbers, but you also care about perception. How does your company look to a senior developer scrolling LinkedIn at 11 pm, deciding whether to send their CV?
If you’re responsible for employer branding, talent acquisition, or marketing at a mid- to large-sized company, this is for you.
Understanding the Challenge
Identifying the key issues that hold us back is essential. We face a mix of challenges that complicate progress. From inefficient processes to communication breakdowns, these barriers affect our daily operations. Addressing them is crucial for finding better solutions and improving overall performance.
Key Issues We Face
Our challenges impact every aspect of our work. Inefficiencies in workflows lead to delays, and a lack of clear communication fosters misunderstandings. Additionally, these problems can demotivate our team, making it harder to stay focused on our goals. To move forward, we need a clear understanding of these issues and a commitment to resolving them.
75% of candidates won't apply to a company
if they can't see what it's like to work there.
That's not a marketing problem. That's a visibility problem.
Your company might have an incredible culture, strong values, and people who genuinely love coming to work. But if none of that is visible on LinkedIn, it doesn’t exist in the mind of the candidate you’re trying to hire.
The same is true for the talent that’s hardest to attract. Tech professionals don’t browse job boards and think, “insurance company, sounds exciting.” They look at your LinkedIn presence, your employees’ profiles, what your team is saying publicly, and they decide in seconds.
If your employees are silent, your employer brand is silent.
And here’s what makes it harder: your employees want to share. They just don’t know what to say, how to say it, or whether it’s okay to say it at all.
That’s exactly what we fix.
Our Programs
Life Pages
Our service specializes in:
- Strategic Alignment: Developing a Life Page strategy that complements and enhances your overall employer branding efforts.
- Brand Culture and Values Showcase: Bringing your company’s ethos and principles to the forefront of your LinkedIn presence.
- Recruitment and Perception Impact: Creating a page that not only attracts top talent but also positively influences how your brand is perceived in the market.
- Content and Engagement: Crafting stories and updates that reflect your brand’s unique narrative and foster deeper connections.
- Consistent Evolution: Keeping your Life Page dynamic and up-to-date with your evolving brand story and market trends.
Employee Advocacy
What we can offer:
- Brand Ambassador Group Management: Establishing and nurturing a group of dedicated brand advocates.
- Content Coaching: Equipping your team with the skills to create impactful, brand-aligned content.
- LinkedIn Techniques Training: Utilizing advanced LinkedIn strategies to maximize reach and engagement.
- Employer Branding Enhancement: Strengthening your organization’s reputation as an employer of choice.
- Performance Tracking: Monitoring and optimizing the effectiveness of your advocacy efforts.
One investment. Impact across three teams.
Marketing
A stronger employer brand lifts every other marketing effort. Better perception, more credible content, a company that people talk about positively. Employer branding and brand marketing aren't separate. They feed each other.
Sales
Less time chasing the wrong candidates. More inbound from people who already understand your culture and want to be part of it. Stronger retention because employees who feel seen externally feel valued internally.
HR
When your company is visible and credible on LinkedIn, your sales team walks into conversations with a warmer room. Prospects have already seen your people. Trust starts earlier.
