Make LinkedIn Ads work for your business goals
.LinkedIn is second to no other platform when it comes to reaching exactly the right targets. Whether you want to build demand, educate your market, increase visibility, or build your pipeline, LinkedIn is your go-to platform.
LinkedIn Ads Are Used Incorrectly
Most LinkedIn Ads underperform for the same reasons:
A campaign goes live with no strategy behind it, success gets measured using the wrong metrics, and the agency running it does not specialize in LinkedIn specifically.
If you've run LinkedIn Ads before and walked away skeptical, you're not wrong about your experience; You're probably wrong about the cause.
What your pipeline review is missing: Influenced opportunities
LinkedIn rarely gets credit for deals it helped close because most teams measure direct lead generation. A contact fills out a form, gets attributed to LinkedIn, done. But that's not how B2B buying works in 2026.
A decision-maker sees your sponsored content three times over six weeks; they follow your company page and read your case study; Then they reach out via Search or directly through your website. LinkedIn is actively influencing that future deal. You're just not looking at their full journey and attributing it all to the last click. When you measure influence correctly, the numbers look different.
That's ROL, Return-On-LinkedIn, that most teams never see because they're measuring the wrong thing and focusing on last-touch attribution.
What Success Looks Like:
The right talents reach out to you first
Decision-makers book calls because they already trust you
You stop defending the budget and start talking scale
We call this ROL: Return on LinkedIn. And it's measurable.
We Build Around Your Objectives, Your Audience, and Where Your Buyers are in the Decision Process
Build Demand
Put your brand in front of the right people at scale in the LinkedIn feed. Thought leadership, trust-building content, and product announcements that build demand before turning it into results.
Capture Considering Audiences
Image ads, videos, spotlight ads, and document ads that send buyers to your best-performing assets and turn interested audiences into engaged prospects moving toward conversion.
Recruit The Right Professionals
Ads built to reach the right candidates for your open roles, targeted by skill set, seniority, and industry, so your employer brand reaches them before they start actively looking.
Drive Contact and Demo Requests
Native LinkedIn forms capture qualified leads without sending them off-platform. More clicks and increased friction between interest and action cost you conversions.
One team runs all of it: Strategy, creative, and campaign management under one roof.
Who This Is For (And Who It Isn't) • Who This Is For (And Who It Isn't) • Who This Is For (And Who It Isn't)
You're a fit if:
- You're a marketing director, CMO, or brand manager responsible for LinkedIn performance
- You're tired of agency reports full of vanity metrics that don't hold up with management
- You want clear outcomes that make the most out of your marketing budget
- You'd rather hand this to experts than babysit another agency
You're NOT a fit if:
- Vanity metrics are good enough for your reporting
- Nobody's asking you to justify the LinkedIn spend
- You need results by next Tuesday
- You don't need the strategy built by a LinkedIn specialist
How We Boosted PHIN's Closed-Won Opportunities to over 80%
The Challenge:
Long sales cycle and a leadership team with no social selling experience.
The Results:
Within two months of running LinkedIn campaigns, 80%+ of their closed-won opportunities had multiple LinkedIn touchpoints in the buying journey.
We don’t mean to brag, but these are the pages we manage
How We Work
From Strategy to Measurable Results
Stage 1: Discovery & Audience Mapping
We map your target audience on LinkedIn by job title, seniority, company size, industry, and behavior, so the campaign reaches the people who actually make or influence the buying decision.
Stage 2: Strategy and Creative
Which formats, which messages, which offers, and where each audience needs to get to on your site. Creative is built for LinkedIn specifically, not adapted from another channel.
Stage 3: Launch and Tracking
Campaigns go live with full tracking in place. Every impression, engagement, and link click is part of the big picture and of your buyers’ journeys.
Stage 4: Optimization & Reporting
We monitor performance, adjust targeting, test creative, and report on what matters: ICP reached, engagement rates, pipeline influence, lead quality, cost per qualified conversation, and overall ROL.
What's Included
Unlimited Designs for Ads
End-to-End Campaign Management
Optimization, Monitoring, Reporting
Full Sponsored Content Management
Weekly Calls with Your Account Manager
What our clients have to say
Dana Kezef, CMO, Passportcard
The team at MAIA Digital delivers exceptional results for our LinkedIn strategy at PassportCard. In just one year, we achieved significant growth in followers, increased engagement rates, and strengthened brand awareness — all thanks to professional content creation, strategic planning, and precise management.
Ella Konkis, Isracard Spokesperson
MAIA Digital have worked with me for four years, driving a real perception shift inside the organization. What used to be a neglected platform is now the arena for our communication initiatives. The biggest compliment is colleagues saying they see Isracard everywhere on LinkedIn.
Bar Hadad Efrati, BDM, Direct Insurance
MAIA are true partners in the marketing journey. From the first meeting, they understood exactly what we needed and were invested from day one. Precise, available, and consistently one step ahead, with a real sensitivity to our brand. Choosing them again would be an easy decision.
Contact us
Share your information and we'll reach out to discuss your LinkedIn goals. No pressure, no pitch - just a straightforward conversation about what's possible.
30 minutes. Zero pressure. Real insights whether we work together or not.
Your buyers are on LinkedIn. Are you there to meet them?
You already know they are. Talk to us about what a LinkedIn Ads strategy looks like for your business.
Questions We Get Asked
What makes you different from our current agency?
They also do LinkedIn. We only do LinkedIn. That platform focus is why our clients come to us and stick around.
We’re not here for vanity metrics but for your actual goals: Pipeline influenced or generated, audience penetration, reach, meetings booked, investors interested, quality leads… Your goals are our roadmap.
How do you actually measure success?
We use your own business goals and marketing KPIs to measure success, with in-platform metrics being secondary to the needles you want to move.
My previous agency only ran Thought Leadership campaigns, what formats does MAIA use?
We use every format including image ads, video ads, spotlights, text ads, documents, GIFs and thought leadership as well. Every strategy requires a different mix of formats to maximize results.
Can MAIA help design LinkedIn creatives?
Yes, we have an in-house studio specialized in designing for LinkedIn Ads with a proven track record , studio costs are modular and can be added on to your retainer or project fee.
My sales team want to reach very specific companies or run ABM campaigns, can you support that?
Absolutely, we can work with account lists, contact lists, or direct CRM sync into your LinkedIn ad account. Once we have the list we filter out the perfect target buying committee and craft tailored creatives to lead them all the way into your sales funnel.
What's the first step?
Book a 30-minute strategy call. We’ll show you what we see, what’s possible, and whether we’re a fit. Even if we’re not, you’ll walk away with a clearer picture.
