Like any social media platform, LinkedIn has its algorithm too. The last algorithmic update from LinkedIn was in 2021 with the addition of several new features.
LinkedIn is a fabulous place to have your content seen by the right people. Still, you need to know how the LinkedIn algorithm works in order to maximize your exposure.
To put it in simple terms, Linkedin covers dozens of factors to predict how relevant your content will be to your audience, then rank it accordingly. Here are some examples of these factors.
LinkedIn posts have three categories:
1. Spam
2. Low-quality content
3. High-quality content
What helps LinkedIn identify your content as low quality, spam, or high quality?
Posts that are considered spam on LinkedIn:
● Use poor grammar
● Don’t include enough links
● Tag fewer than five people
.● Were published less than 3 hours after a previous post
● Use hashtags like “comment,” “follow, “or “like.”
By abiding by these principles on your posts, avoiding the spam filter can be easy.
The real trouble begins when trying to be distinguished as high quality vs low quality.
Tips for getting the high-quality ranking:
●Tag people that you know will respond and use 3-5 hashtags.
● Use Hashtags that are heavily followed (#innovation, 38m+)
● Use Hashtags that are personal to your brand
● Use Hashtags that are targeted to the relevant post
●Your post should be easy to read.
●Choose niche vs. broad on your topics.
●Post content that encourages a response (asking a question at the end of the post)
●Always put outbound links in the comments and not in the post.
●Use strong keywords.
What about after posting?
After posting, the LinkedIn algorithm has another rule called the LinkedIn golden hour. In simple terms, LinkedIn’s golden hour is the first hour after you have shared your post. The first hour is vital for the post’s success because LinkedIn measures the post’s initial engagement to decide if it is worthy of moving your post into other people’s feeds. A post that does well in the first hour will do well all day, week, or month. If no one interacts with your post in the first hour, consider posting another the next day.
The Golden Hour – Dos and Don’ts
One of the main LinkedIn strategy for complying with its algorithms is posting when you know that your followers are online. By deciding to post when they are online, you raise your chances of success in the first hour of the post.
For the first hour that the post is up, you can interact with other posts. That will encourage users to engage in your post. As you engage with content, you become more visible on the platform, driving more views and engagement to your content.
Golden Hour Do’s:
●Respond to anyone who engages
●Follow a consistent schedule for posts.
Golden Hour Don’ts:
● Post and log out. It is best to interact with those who engage on your post during the golden hour.
● Tag people that do not respond within an hour.
● Edit your post. Editing will weaken the reach of your post.
In short terms, the golden rule of the LinkedIn golden hour is:
Don’t post and ghost.
The LinkedIn algorithm determines what you see in your feed based on three main ranking signals.
LinkedIn uses personal connections and decides which posts are related to you based on who you work with or have worked with and with who you’ve interacted before.
In order to predict interest and relevance, the algorithm evaluates the groups you are a member of and the hashtags, people, and pages you follow. Other factors are the language, the people mentioned, and the topic.
Engagement probability is used to predict the likelihood that you will comment, react or share a post.
The conclusion is simple:
More interacting with others daily causes more people will engage back, which will bump you up on other peoples feeds.
