Employer Branding on LinkedIn: Organizational Culture for Business Growth
Team MAIA, on behalf of LinkedIn, is proud to offer specialized Employer Branding services. We combine our expertise with LinkedIn's powerful platform to promote your unique corporate culture and enhance your marketing, recruiting and sales.
Why Employer Branding on LinkedIn?
More Connections
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X
Employee networks typically have ten times more connections than company followers.
More Authentic
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X
Posts by employees are considered three times more authentic than those shared by CEOs.
Engagement
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%+
Just 3% of employees sharing company content account for over 30% of total engagement.
Higher CTR
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x
Employee-shared content has a click-through rate twice that of company-shared content.
of Advocates
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%
Link employee advocacy to new business and 45% to new revenue streams.
Our Programs
Life Pages
Transform your company’s LinkedIn page into a dynamic showcase with Life Pages.
Our service specializes in:
- Strategic Alignment: Developing a Life Page strategy that complements and enhances your overall employer branding efforts.
- Brand Culture and Values Showcase: Bringing your company’s ethos and principles to the forefront of your LinkedIn presence.
- Recruitment and Perception Impact: Creating a page that not only attracts top talent but also positively influences how your brand is perceived in the market.
- Content and Engagement: Crafting stories and updates that reflect your brand’s unique narrative and foster deeper connections.
- Consistent Evolution: Keeping your Life Page dynamic and up-to-date with your evolving brand story and market trends.
Employee Advocacy
We specialize in establishing and managing a group of Brand Ambassadors.
What we can offer:
- Brand Ambassador Group Management: Establishing and nurturing a group of dedicated brand advocates.
- Content Coaching: Equipping your team with the skills to create impactful, brand-aligned content.
- LinkedIn Techniques Training: Utilizing advanced LinkedIn strategies to maximize reach and engagement.
- Employer Branding Enhancement: Strengthening your organization’s reputation as an employer of choice.
- Performance Tracking: Monitoring and optimizing the effectiveness of your advocacy efforts.