You built the company
Now build the voice that leads it
Most people use LinkedIn in a basic way. But there’s a small cohort that has turned it into a professional tool to unlock endless opportunities, generate real value, and create genuine influence.
This is your chance to become part of that group.
We’ve delivered over 700 lectures to companies and organizations
Why LinkedIn still isn't working for you
You know LinkedIn could be the channel that brings investors, hires, and customers your way. You see other founders making it work. People from your cohort are getting attention from investors you’ve been chasing for months. Competitors whose product you know isn’t as good, but they’re in the conversation, and you’re not.
Meanwhile, you’re wasting the most valuable asset you have: the founder’s voice. Because LinkedIn isn’t just another platform. It’s where decisions get made. Investors decide whether to open your email. Candidates decide whether to reply to your message. Potential partners decide whether to take the meeting. The problem isn’t that you’re not good enough. The problem is that nobody taught you how to turn what you’re building into posts people read.
LinkedIn isn't Facebook in a suit
Let us share something small with you: LinkedIn can be a lot more than the “thrilled to announce that we just raised…” posts you’ve definitely seen.
LinkedIn is where business decisions get made. It’s where investors check you out, candidates research your company before they reply to your email, and partners decide whether you’re someone worth working with.
Founders must build a reputation that works in their favor even when they’re not in the room.
The problem? Most founders treat LinkedIn like another to-do item.
We teach you to think differently. We teach you how to turn the founder’s voice into your most valuable asset.
LinkedIn Mastery for Startup Founders
Most founders treat LinkedIn like a chore. Another post to push out. Another profile field to fill in. Another thing on a list that’s already too long. The small group of founders who turned LinkedIn into a working tool is getting investor meetings they didn’t chase, candidates who reach out first, and customers who already know the story before the first call. It isn’t magic. It’s a method. That’s what we teach.
Session #3
Turning attention into a pipeline. How to turn new followers into investor conversations, candidates, and customers. Without turning into a salesperson.
Session #2
The company story in your voice. How to create content about what you're building without sounding like a brochure, and without becoming "that founder who posts inspirational quotes on Monday mornings."
Session #1
A founder profile that works for you. A profile that doesn't read like an extended CV, but like a personal landing page that tells people who you are, what you're building, and why it matters.
What will you walk away with?
A founder profile that pulls attention from day one. A content strategy built around what you’re actually building. And a way to turn that into investor meetings, hires, and customers, without becoming a content company.
Busting LinkedIn myths
Haven't we met yet? Nice to meet you!
We’re MAIA Digital, a marketing agency that focuses on one thing only: LinkedIn. We chose to be the best in the world at one thing, and that’s it.
Every day we watch the algorithm shift, learn what works and what doesn’t, and study how decision-makers behave on the platform. The result? LinkedIn selected us as one of the 30 leading agencies worldwide, and the only one from Israel.
After delivering 700+ lectures to organizations in Israel and abroad, from early-stage startups to unicorns, we’re passing on everything we’ve learned to the next generation of founders. Not because we’re “gurus,” but because we work with founders every day, and we know what actually gets results.
Who will join you on your journey?
Shay Zeldis
Head of LinkedIn Performance
Charlie Kleinman
Head of LinkedIn Employer Branding
Shay Thieberg
Co-founder & CMO, MAIA Digital
Not just knowledge. A method that keeps working after the course ends
The sessions are practical, with live examples from real founders. Each session comes with a recap and take-home materials, so the method stays with you long after the course wraps. This isn't a course you finish and forget. It's a toolkit you'll keep using as the company grows.
Hands-on learning with a founder cohort that lasts
Workshops run in person in Herzliya or Tel Aviv, because LinkedIn is about real relationships. And it turns out, the best connections our participants make aren't on LinkedIn at all. They're in the room, in the course itself. Founders helping each other after the course ends, sometimes for years.
Lifetime access to our interactive eBook
Ready-to-use content templates, profile-building checklists, and strategies that update as the algorithm shifts. The knowledge stays with you even when the platform changes, and it changes a lot.
What our clients have to say
Sign-up bonus for every participant
Exclusive eBook: “How to Master Your Personal Profile.” The complete guide to a LinkedIn profile that pulls its weight, with practical tips, real examples, and everything you need to start seeing change.
Delivered straight to your inbox the moment you register.
Ready to start growing on LinkedIn?
Apply now to the LinkedIn Academy!
Frequently Asked Questions
Is the course right for me if I'm an early-stage / pre-funding founder?
Yes, especially then. The method works at every stage. Pre-funding founders use it to build the story that lands with investors. Post-funding founders use it to build the story that lands with candidates and customers. The cohort itself will include founders at different stages, and that’s the point.
How much time does this take after the course ends?
The method we teach is built so a founder invests 30-60 minutes a week and sees results. No more. If we’re asking you to turn yourself into a content company, that means we’ve failed at teaching the method.
I already have a marketing/PR team. Why do I need this?
Your marketing team can’t write in your voice. The founder’s voice is an asset that can’t be delegated. When an investor can tell a post was written by an agency, it works against you. The course teaches you a method that sounds like you, not like a marketing department, even if someone else helps you execute it.
The course would suit me more if the CEO were also the founder. I'm a C-level, should I sign up?
The course is built around the founder, but C-level execs at early-stage companies (especially CTOs, CROs, and COOs at companies with up to 30 employees), the method works for you too. If you’re not sure, talk to us, and we’ll help you decide.
Do I need to bring a laptop?
Yes, ideally. A big part of the workshop is practical. We work on your profiles together, on your content strategy, and on putting it to work in the room.
What if my company's still in stealth?
Even more relevant. The founder’s voice starts being built before the product launches, and that’s exactly the window where most founders miss the opportunity. In the course, we’ll teach you how to build a presence that gets people watching before the launch, without exposing what you don’t want to expose yet.
What's the difference between this course and SEED / BLOOM / GROWTH?
The other courses are built for employees inside organizations: people who work at a company. This course is built for founders: people who built the company. The language, examples, and method are different. If you manage marketing at someone else’s company, GROWTH is for you.
If you built the company, you’re in the right place.
