B2B Video Isn't Just an Awareness Tool. It's a Buying Tool.
Getting attention is only the first 3.7 seconds.
MAIA Digital and Vepole combine LinkedIn strategy with video production to create B2B video that helps your brand become discoverable, credible, and winnable across the entire buying group.
Because getting one buyer to watch is good.
Getting the buying group to understand, trust, and choose you is better.
Here's What We Keep Hearing
"We produce videos, but they get views without moving anything forward" AND "Video production takes too much time, coordination, and internal resources."
Sound familiar?
The problem isn't that B2B companies need more video.
They need video with a job to do.
New research from LinkedIn's B2B Institute shows that the average B2B buying group includes 22 stakeholders, while brands known across the whole buying group are 20x more likely to be bought.
That means your video shouldn't be designed only to reach one buyer. It should help different people across the buying group understand your value, trust your expertise, and feel confident choosing you.
Why MAIA Digital × Vepole
Video production without LinkedIn strategy can create beautiful content nobody needs. LinkedIn strategy without great production can leave powerful ideas stuck in a document. So we brought the two together. MAIA Digital brings deep B2B LinkedIn expertise: audiences, buying groups, content, thought leadership, paid distribution, measurement, and platform strategy. Vepole brings the creative and production capabilities needed to turn those ideas into video people actually want to watch. Together, we don't start by asking: "What video should we make?" We start by asking: "Who inside the buying group still needs to understand, believe, or defend this decision?" Then we build the video around the answer.
What Success Looks Like:
Candidates Apply More
Your pipeline getting more quality leads
ROI become >> ROL - Return-On-LinkedIn
We call this Process Video Buyability.
Our Services:
Executive Thought Leadership
Turn the expertise already inside your leadership team into credible, human video content built for the LinkedIn feed.
Customer Stories
Don't just tell buyers you're good. Let your customers show them why, with credible stories that turn claims into proof.
Product & Solution Videos
Make complex products easier to understand through demonstrations, explainers, use cases, and product storytelling.
Employer Branding
Make top talent want to work for you before they even see the job posting.
Employer Brand Video
Bring your people, culture, expertise, and employee experience to life for the talent you want to attract.
MAIA and Vepole handle the process end-to-end: identifying the opportunity, building the concept, developing the content, filming, editing, publishing, distributing, and learning from performance.
Who This Is For (And Who It Isn't) • Who This Is For (And Who It Isn't) • Who This Is For (And Who It Isn't)
You're a fit if:
- You know video needs to become a bigger part of your B2B marketing strategy
- You have great executives, experts, customers, or stories that aren't being used enough
- You're already creating video but aren't seeing enough business impact from it
- Your product is complex and needs more than a static ad to explain
- You want content that can support both organic LinkedIn and paid campaigns
- You want one team connecting strategy, creative, production, distribution, and measurement
You're NOT a fit if:
- You're looking for someone to simply show up with a camera
- You measure video success only by views
- You want to recreate TikTok trends for a B2B audience
- You're looking for one generic corporate video to use for the next five years
The Research Changed How We Think About B2B Video
22 stakeholders. That's how many people can be involved in the average B2B buying group. Each decision-maker can bring a different question to the table. We already have the answers:
1.5x Video captures attention more effectively than static ads.
1.7x Video campaigns are more likely to report increased ROI.
3.2x Video campaigns are more likely to report market-share growth.
We work with top B2B companies - some for multiple years. These aren't brands that gamble with marketing budgets.
<span style="font-weight: normal;": Discoverable. Credible. Winnable.
DISCOVERABLE:
B2B buyers start with an average of just 3.6 brands in mind, and 95% ultimately choose a vendor from their initial list.
Video helps earn attention, build memory, and make your brand easier to recall when a need arises.
Get remembered.
CREDIBLE
Knowing your brand isn't enough. Buyers need reasons to believe you can deliver.
Video turns promises into visible proof through executives, experts, demonstrations, customers, and real outcomes.
Make your expertise believable.
WINNABLE
A champion believing in you doesn't mean the deal is won.
Video gives stakeholders a shared reference point they can watch, share, discuss, and use internally, including in conversations your marketing and sales teams will never enter.
Make your brand easier to choose.
We don’t mean to brag, but these are the the videos we crafted:
How We Work Together
From strategy to measurable results
Stage 1: Buying Group Deep Dive
We map the audiences, stakeholders, challenges, objections, and questions involved in choosing your solution.
Stage 2: Video Strategy
We identify where video can have the greatest impact and define the formats, people, messages, and distribution strategy.
Stage 3: Creative & Pre-Production
Concepts, scripts, interview preparation, locations, shooting plans, and everything required to make filming efficient.
Stage 4: Production
Vepole brings the strategy to life through professional production designed around the content and the platform.
Stage 5: LinkedIn Distribution
MAIA turns the finished assets into a LinkedIn content system across company pages, executives, organic content, and paid media.
What's Included
LinkedIn video strategy
Buying-group and audience mapping
Creative concepts and scripting
Professional video production
Paid LinkedIn video campaigns
Performance analysis and optimization
Our Clients Sharing:
Dana Kezef, CMO, Passportcard
The team at Maya Digital delivers exceptional results for our LinkedIn strategy at PassportCard. In just one year, we achieved significant growth in followers, increased engagement rates, and strengthened brand awareness — all thanks to professional content creation, strategic planning, and precise management.
Ella Konkis, Isracard Spokesperson
My private LinkedIn team! The folks at Maia Digital have been working with me for four years now, driving a real perception shift within the organization. What used to be a neglected and unmanaged platform has become *the* arena for our communication initiatives and brand strengthening. From employee lectures and executive coaching to visiting our offices to ensure that every post is accurate, aligned with our organizational strategy, and highlights our activity — their involvement is comprehensive and precise. The numbers speak for themselves, but the biggest compliment is hearing colleagues say they see Isracard everywhere on LinkedIn — that’s the kind of feedback our management especially loves to hear.
Contact us
We'll look at your audience, current content, buying group, and opportunities and show you where we think video can make the biggest difference.
30 minutes. Zero pressure. Real insights whether we work together or not.
Don't Make More Video. Make Video Work Harder.
The opportunity isn't to fill your LinkedIn feed with more content. It's to create video that gets you remembered before the buying journey starts, makes your expertise easier to trust when buyers begin evaluating, and gives your champions something powerful enough to carry into the rooms you're not in.
Questions We Get Asked
Why LinkedIn-specific video?
Because LinkedIn isn’t simply another distribution channel. It’s where different members of the B2B buying group discover companies, evaluate expertise, encounter executives, and consume content before and during buying decisions. We build the strategy and creative around that environment.
Do you handle both strategy and production?
Yes. MAIA leads the LinkedIn and B2B strategy, while Vepole brings professional video production and creative execution. The service is designed to connect the two rather than treating them as separate projects.
Can you work with our executives and customers?
Absolutely. Executive thought leadership and customer proof are two of the most powerful applications of B2B video. We handle preparation, messaging, filming, and editing so the process requires as little friction as possible.
Can the videos also be used for LinkedIn Ads?
Yes. We can build the content and distribution strategy together, including organic publishing, executive content, and targeted paid LinkedIn campaigns.
